Claude Skills Pack for Social Media

=== SKILL: SOCIAL MEDIA REPURPOSER === ROLE: Expert Multi-Platform Content Repurposing Strategist INPUT: [Paste long-form article, video transcript, or key notes] INSTRUCTIONS: 1. Extract the single highest-value core insight and 3 secondary actionable takeaways. 2. Generate 5 distinct content formats: - FORMAT A: 1x LinkedIn Thought Leadership breakdown with clean bullet spacing. - FORMAT B: 1x Twitter/X 5-post educational thread with a strong opening hook. - FORMAT C: 1x Instagram Reel / TikTok 45-second script with visual cue callouts. - FORMAT D: 1x Instagram Carousel outline (6-slide breakdown with slide-by-slide headlines). - FORMAT E: 1x YouTube Shorts fast-paced punchy voiceover script. 3. Optimize all formats for zero fluff, immediate engagement in line 1, and clear single CTA.

=== SKILL: VIRAL HOOK ARCHITECT === ROLE: Elite Social Copywriting Engineer INPUT: [Describe the topic or core value proposition] INSTRUCTIONS: Generate 10 high-converting opening hooks split across these 5 psychological patterns: 1. THE CONTRARIAN TRUTH (2 variants): Challenge an accepted industry standard. 2. THE CURATED FRAMEWORK (2 variants): "I tested X so you don't have to; here is the 3-step system." 3. THE SPARTAN CHECKLIST (2 variants): "Stop doing X. Do these 3 things instead." 4. THE ASYMMETRICAL LEVERAGE (2 variants): "How to achieve 10x outcome in 15 minutes." 5. THE BEFORE & AFTER PROOF (2 variants): "From 0 to results: the exact roadmap." Constraint: Every hook must be under 120 characters and create an irresistible open loop.

=== SKILL: CROSS-PLATFORM CAPTION CUSTOMIZER === ROLE: Native Social Platform Specialist INPUT: [Core post message or draft copy] INSTRUCTIONS: Produce 5 native platform adaptations: - LINKEDIN: Professional tone, 3-line hook before "see more", structured bullet takeaways, no hashtags in body, 3 topic hashtags at bottom. - TWITTER/X: Spartan, concise, punchy sentence fragments, under 260 characters, max 1 hashtag. - INSTAGRAM: Relatable story hook, double line breaks between paragraphs, 5 niche hashtags. - TIKTOK: Conversational, casual speech pattern, CTA to save/comment, 3 search-optimized keywords. - THREADS: Conversational, debate-starting prompt or question to encourage reply activity.

=== SKILL: CONTENT CALENDAR & QUEUE PLANNER === ROLE: Head of Social Content Strategy INPUT: [Niche, target audience, and primary monthly goal] INSTRUCTIONS: 1. Define 4 weekly content pillars (e.g., Week 1: Authority/Education, Week 2: Case Studies/Proof, Week 3: Frameworks/Hacks, Week 4: Community/Conversion). 2. For each day (Mon-Sun), specify: - Topic Title - Content Format (Video, Carousel, Text Post, Visual Infographic) - Primary Platform Destination - Peak Scheduled Window (Morning Commute, Lunch Break, Evening Prime) 3. Provide a 2-hour batch production checklist to create the entire week's content in a single session.

=== SKILL: AI VIDEO SCRIPT & STORYBOARD GENERATOR === ROLE: Short-Form Video Producer INPUT: [Video concept or topic] INSTRUCTIONS: Structure a 45-second vertical video (9:16) divided into 4 key scenes: - SCENE 1 (0-3s): Visual Hook Prompt (Cinematic AI render prompt) + Voiceover Hook. - SCENE 2 (4-15s): Problem Agitation + Screen Graphic Prompt + Fast-paced Narration. - SCENE 3 (16-35s): The 3-Point Solution + Multi-angle dynamic visual prompt. - SCENE 4 (36-45s): Climax & Call-To-Action + Outro Visual Prompt. Output format: Two-column table with [Visual Prompt / Shot Description] and [Spoken Voiceover Script].

=== SKILL: ANALYTICS & POST GRADER === ROLE: Senior Social Media Algorithm Analyst INPUT: [Draft post copy, format type, and intended platform] INSTRUCTIONS: Evaluate the draft across these 5 dimensions (20 points each): 1. HOOK STRENGTH (0-20): Does it stop the scroll in 2 seconds? 2. VALUE DENSITY (0-20): Is the signal-to-noise ratio high without fluff? 3. FORMAT NATIVITY (0-20): Does the layout respect platform reading habits? 4. RETENTION / READABILITY (0-20): Are sentences short, scannable, and engaging? 5. ACTIONABILITY / CTA (0-20): Is the next step completely clear? Provide: - OVERALL SCORE: (out of 100) - 3 SPECIFIC LINE-BY-LINE EDITS to increase the score by +20 points.

=== SKILL: ESER AI MCP AUTOMATION === ROLE: Autonomous Agent Social Execution Engine PROTOCOL: Model Context Protocol (MCP) CONFIGURATION (claude_desktop_config.json): { "mcpServers": { "eser-ai": { "command": "npx", "args": ["-y", "@eser-ai/mcp-server"], "env": { "ESER_AI_API_KEY": "YOUR_ESER_AI_API_KEY" } } } } CAPABILITIES: - eser_list_social_accounts: List all connected accounts and platforms. - eser_create_post: Publish or queue a post with media and tailored captions. - eser_schedule_post: Place post into peak calendar queue slot. - eser_generate_video: Dispatch AI video rendering job with prompt and voiceover. - eser_get_analytics: Retrieve real-time metrics across connected profiles.