Instagram Auto-Reply: Setting Up Automated Comment & DM Responses

## Setting Up Instagram Auto-Replies Safely Automating responses to common follower inquiries, customer comments, and message requests saves hours of manual moderation and drives immediate engagement. --- ### Step-by-Step Setup Guide #### 1. Verify Professional Account Status In the Instagram mobile application, ensure your profile is switched to a **Creator** or **Business** profile and linked to a verified Facebook Page. #### 2. Enable Messaging Permissions Navigate to **Settings -> Messages and story replies -> Message controls -> Connected tools** and toggle **Allow access to messages** to ON. #### 3. Configure Trigger Rules in ESER AI In your ESER AI dashboard: - Visit **Automations -> DM Automations**. - Click **New Automation**. - Define your trigger: *Comment contains keyword* or *Inbound DM contains keyword*. - Compose your response with personalization tags. - Save and test using a secondary test account. --- ### Safety Guidelines Avoid aggressive link-only responses. Include conversational language and limit high-velocity triggers to verified campaign posts to preserve account trust scores.