How to Build Automated Claude Routines for Social Media Publishing

## Building Claude Routines for Social Publishing Anthropic's Claude possesses exceptional capabilities for long-form reasoning, voice matching, and technical synthesis. By connecting Claude to ESER AI via the Model Context Protocol (MCP), you can establish powerful, repeatable content publishing routines. --- ### Architecture of a Claude Publishing Routine A Claude content routine operates in four predictable stages: 1. **Context Extraction:** Claude ingests raw research, a code diff, or a meeting transcript. 2. **Channel Adaptation:** Claude transforms the core insight into channel-specific formats (e.g. an analytical LinkedIn breakdown and a concise X thread). 3. **Tool Execution:** Claude invokes `eser_create_post` with the formatted payload, target account IDs, and schedule timing. 4. **Receipt Confirmation:** Claude receives the database post ID, inspects validation state, and reports delivery confirmation. --- ### Example Routine Prompt ```markdown You are my Chief Content Officer. Review this weekly product changelog: [PASTE CHANGELOG] Execute the following routine: 1. Extract the 3 most impactful developer features. 2. Draft an analytical LinkedIn post emphasizing architectural choices. 3. Draft a 3-post X thread highlighting benchmark gains. 4. Call `eser_create_post` to schedule both drafts for tomorrow at 10:00 AM EST. ``` Claude will execute the API actions directly inside your authenticated workspace, allowing you to review drafts in your ESER Content Calendar before they go live.